This is my go to book for answering the most challenging questions in marketing, including how to test your value proposition, ways to grow demand, questions to ask of any marketing plan, and much more. Recommended by Tony Thelen
This book teaches us how to think critically, breaking us away from labels and categories that limit us. It describes a "youthquake" and how young people who grew up in a digital world will change us forever. Recommended by Tony Thelen
This books shows how important it is to select the best strategy for your particular needs. They identify 5 types - Be Big, Be Fast, Be First, Be the Orchestrator, and Be Viable. Each approach requires unique approaches. Tecommended by Tony Thelen
This book reviews elements to leading a successful career and a fulfilling life. The authors share personal experience, followed by tools to help the reader, and shares key insights from hundreds of leaders.
Unfathomable that someone could be locked up in a concentration camp and use it as a learning opportunity. And what he learned was that those who survived were the ones who were not physically strong, but those who had someone or something to live for.
Recommended by Steve Wulchin, Tony Thelen & Andrew Jennet
Private/independent habits of success and then public/interdependent habits of success
Recommended by Andrew Jennet
Sustaining technology vs disruptive technology and the danger of hubris in innovation industries
Recommended by Andrew Jennet
Fixed mindset vs growth mindset - How I should think differently about challenges I encounter, especially with new experiences and learning new skills.
Recommended by Tony & Thelen & Andrew Jennet
How to set impactful goals and measure real progress toward achieving them
Recommended by Tony & Thelen & Andrew Jennet
Great book for understanding how to build great digital products and the organizations that make them. Recommended by David Mulder
The ultimate book for running larage and complex operations. This book convinced me to spend 40% of my time on developing people. Recommended by Tony Thelen
This book explains how our internal scorecard is better than the public's external reward scorecard. I read this book after meeting Jim Loehr at his Human Performance Institute. Recommended by Tony Thelen
This book helped me understand that the problems of my life are not "external", but the answers lie within. Written as a personal journey only, these thoughts from over 2000 years ago still applied to the many challenges I faced in my career and life. Recommended by Tony Thelen
This book is written by a PhD whose dissertation was on Trust in Organizations. David outlines 8 Key "C's" to trust: Clarity, Compassion, Character, Competency, Commitment, Connection, Contribution, and Consistency. Recommended by Tony Thelen
This book reviews how Aristotle viewed "the good" life, or "virtuous" life. Many confuse pleasure with happiness, and Aristotle got it right when he says we need to pursue our ultimate potential and serve others. Recommended by Tony Thelen
How he thinks, what made him special, how to build a team that is focused on accomplishing amazing things.
Recommended by Steve Wulchin
Peer into the mind of one of the - if not THE - greatest business leaders ever.
